Aerin Lauder

Estee Lauder was my grandmother. She was an iconic and powerful woman, but to us, she was just Estee. She was the first person to teach me how important it is to be passionate and proud of what you do, and always talked about 'balance.'

I used to be a shopper before I had children. I'd go to Bergdorf and Barneys all the time. But now my weekends are spent differently. I go to the skating rink or the park, not the stores.

My day typically starts with an early-morning walk through Central Park. It's a nice moment of calm before my routine starts.

You could say that I am the Estee Lauder woman. I'm a working mother; time is valuable to me. I want a good product; I want quality.

Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive.

I wash my skin with Re-Nutrive Intensive Hydrating Skin Cleanser, no toner, and follow with the range's Re-Nutrive Intensive Age-Renewal and Eye Creme.

I'm never without my personalised Anya Hindmarch diary - I keep my schedule online, too, but my diary is always in my bag. It's crammed Post-its.

I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.

I have a dual role as founder of AERIN and Image and Style Director of Estee Lauder. So work is a bit of a juggling act.

I leave work by 6:30 P.M. so I can spend some time with the children. Inevitably, we'll end up watching basketball or football. I live in a house of boys, and they're all sports mad, so I don't stand a chance.

Looking feminine is important to me. My personal style is fairly traditional. I was definitely influenced by my mother, who always looks elegant, and by Estee's classic style; she was always in Givenchy or Ungaro.

I usually keep my personal style simple and streamlined. I like classic colors like black, white, and beige. White and black is my favorite color combination, and I like to finish up my look with an accent of gold jewelry.