Virgil Abloh

Growing up, at high school, we all used to wear Champion garments, which, in America, are standard-issue gym uniforms.

I just wanna start a brand that inspires and is geared towards youth.

For me, as I was growing up, I studied architecture, I was into music, and I always felt that there was a gap between the things that I loved and consumed and who made them and how they made them.

The best New Year's resolution I ever made was probably to, like, pursue fashion in the spirit that I have now.

The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it unique. That there isn't a specific muse.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My general premise is not about selling clothes. If that's your end goal, then all of a sudden everything looks the same, you know - you start designing by numbers.

I think my original ambition was to be an artist.

I always live in multiple places. I'm never in the same city for seven days.

From my perspective, I'm trying to stand for a generation. You know, each generation has designers who go along with it.

Big teams are absolutely vital if you want to achieve certain results when you're working on larger scales, both in terms of physical size and productive quantities.

Clothing interests me, but it's not the endpoint of my interest.