Shura

I think there's something antagonistic about bedroom pop. We're reappropriating pop and saying you don't have to be an ex-Disney star to make pop music. You can be from Shepherd's Bush and have spent most of your life listening to the Smiths and still make a pop record.

After putting out songs with 26 million views on YouTube, your life changes a little bit. Suddenly everyone's like, 'Where's the album?'

For me, one song is not enough to be in a person's world. I need to be in their world for 40 minutes; I want to fully experience it and immerse myself.

A lot of people think I popped out of some pink cloud fully formed, ready for action, but I've been putting songs on SoundCloud since I was 16. Five people would listen and like them. I never had any expectations for myself.

I didn't fit in on my football team; I was always the odd one out.

I suffer from imposter syndrome all the time. Even if I'm just at a party, I'm thinking people are going to find out that I'm really boring.

I found my own voice slowly. I don't do big tricks like Mariah Carey, so I've found this weird way of singing that works for me.

I'm massively inspired by 'True Blue'-era Madonna, but she is absolutely confident and in control of the situation.

Do stuff that is true to your own experiences.

As I grew in confidence, I was able to come out and say that I'm a musician.

The hardest thing is having to do selfies even when you're on your period and you're queuing at Superdrug to get ibuprofen. That's when I'm like, 'You know what? I don't feel like Shura today.'

I'm really freaked out by time. How, for instance, what I did last week is not real in the sense that it's happened. It's just a memory that's filed away in my brain.