Ricky Reed

Don't do anyone else's version of a hit song - it's gonna sound terrible. You just have to do what you do well and crank it up to 11.

If you are stuck at a dead-end job, or you know your friends are bringing you down, the time to act is now. You don't know how much time you've got left.

Who doesn't love classic Destiny's Child or Ace of Base? There's so much amazing music from that time period, so it makes sense that we're starting to hear that pop up in records.

I really enjoy the creative freedom that I get when I produce my own projects.

Big Pop songs are born of inspiration and spontaneity. The question becomes how do you create spontaneity when you're going into the studio five days a week?

This might sound strange, but I've never really been a person who has goals of any sort. I tend to just work in the moment, day-to-day, try to make things and make decisions that feel good, and it tends to guide me where I want to go in the long-term.

Every collaboration with a new person is like when you take a bin of Legos and dump them on the floor. All of the pieces to work with are right there. A floor full of Legos is full of possibilities.

I believe that I am one of the greats of this generation.