Ashwin Sanghi

Master storytellers like Jeffrey Archer and Arthur Hailey use simple language. But they manage to grab the attention of the readers right from page one. I'll consider myself a good storyteller the day people believe it's OK to be late for work or postpone deadlines just to finish reading my book.

The reality of the writer's world is that you set yourself up for future disappointment with every success that you deliver because you end up raising your audience's expectations.

Writing is a intensely personal activity. I can pen down my best thoughts when I'm alone. But when one is elevated into the stature of an author, you have to think about your books in terms of their business angle.

I believe that every writer evolves with every successive novel. I view myself as work-in-progress.

When working on a period, it is the finer details that evoke imagery that helps in cinematic adaptations.

There is a method to the madness of James Patterson's success. Co-writing with him is a terrific learning experience, particularly in the art of crafting a perfect thriller. The collaboration also gives me an opportunity to access a wider global audience.