Phil Crosby

Making a wrong decision is understandable. Refusing to search continually for learning is not.

If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow.

Selecting the right person for the right job is the largest part of coaching.

The great discoveries are usually obvious.

Being convinced one knows the whole story is the surest way to fail.

Successful people breed success.

No one can remember more than three points.

We can spend our whole lives underachieving.

Very few of the great leaders ever get through their careers without failing, sometimes dramatically.

In a true zero-defects approach, there are no unimportant items.

Change should be a friend. It should happen by plan, not by accident.

Slowness to change usually means fear of the new.