Paul Hollywood

Naples is curiously chaotic and, if I'm honest, a bit dilapidated. It certainly has a 'lived-in' look. It's alive, it's vibrant, it's a little bit dirty, it's busy, and I loved it. I felt like this was how Rome would probably have been 2,000 years ago. There's a real bustle, and it's down and dirty.

The real Paul Hollywood is shy.

Civilisation was built around wheat, around people settling down and not being nomadic. Baking is one of the oldest professions.

You can't beat a good doughnut. It has to be a jam one with light pastry and caster sugar on the outside. If I'm really tired, I have to hunt one down, because it gives me that sugar rush to keep me going.

I get embarrassed on the red carpet at awards ceremonies. The whole celebrity thing is embarrassing.

Baking is therapy.

For me, it is always part of my holiday to go and work my way along the shelf in the local artisan bakery with its breads, savoury tartlets, pastries and cakes. It is soul food: one of those things that tells you about a place and the history of a place and its people.

I want to pass on my secrets to people who are going to say, 'I have realised that I love baking, and now I'm going to make my bread and sell it at the local farmers' market,' or who might say, 'I am going to use the local Post Office in our village to sell my cakes.' I want to give them that little bit of fire.

In recent years, I've begun the year by driving across France to the Alps, abandoning the January gloom for Alpine winter sun, even if the ski-goggles do give you panda marks when you get a tan. As a child, I was always a bit of a billygoat when I'd go camping with my mates in North Wales, around Snowdonia.

I do love my full English breakfast, but not every day. What I can't do without first thing in the morning, though, is my Danish pastry or a croissant - anything with a laminated dough, enriched with butter to make it beautifully golden and flaky.

I love France. It's got the sun down at the bottom, the Alps for skiing, and all that wine and food.

I get marriage proposals, maybe one a week. Women do flirt, yes. They just want someone from the telly. They come and talk to you, and I guess baking is more attractive, and so they feel they have something in common with me. But I'm just a man from Liverpool. I enjoy what I do, and if that gets people baking, then even better.