Kirsten Green

I don't have a gender thesis. I am truly optimizing for the right person for the task, whether that means running a company or working on my team.

We never invest in a male; we never invest in a female. We just invest in the right entrepreneur.

We need to have more women founders stepping up to kind of own their own story and ask for what they want and tell success stories and start really building confidence that these stories are out there.

One thing that is unique to Stadium Goods is that they have a consolidated view of everything that is going on in the footwear ecosystem because they are connecting with customers, both buyers and sellers of sneakers, in so many different places.

I'd like to think my strengths are in connecting with people and the relationship aspect of this business.

I don't love it when people come in and say, 'We need a woman on our board,' or 'Can you invest in this new shopping app because you like to shop?' But whatever gets me in the deal.

I am giddy with enthusiasm when my companies are doing well. And my heart hurts when they're not. Maybe that sounds very cheesy, but that's the reality of my life right now.

The way I shop and the way I engage with my wardrobe, those experiences don't come to life on Amazon's platform.

The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you want to build a big business, and you want to be meaningful to a big, broad group of customers, you need to think about how you're going to meet them in the various places where they might expect to see you.

So many entrepreneurs view their companies as their babies. They micromanage, and they stall.

Last-mile efficiencies is a big trend. It's something that consumers have demonstrated that they want and existing businesses are trying to figure out and new businesses are rising up to.

In 2010 - after raising capital to launch Forerunner Ventures - we aimed to invest in companies targeting digitally savvy customers looking to be delighted by experiences and founded by visionary leaders committed to leveraging data and quantifying the results.