Angela Ahrendts

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.

Online, offline, it's gotta be the same.

It's no longer possible to think of the physical and digital as two different worlds.

Technology has given us access to the world and its sea of content, allowing us to never speak to another person if we don't want to.

People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.

I don't care how advanced technology gets. I don't think that there's anything that can replace looking someone in the eyes, touching their hand, you know?

In an era of social everything, we want to spark possibility and opportunity in the creative arts, in real life, person to person.

You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant.

I'm nearly always at home at the weekends; that's important for every working woman today, not just me. I don't encourage people to come in at the weekend and work; I encourage people to go home and create great families.

I work through teams. It's the only way I know how to work.

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

I don't believe that if you are going to build a long-term, sustainable brand that you can chop up every component part and expect everyone to have a perfect P&L.