Jeff Bezos

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

I think that, ah, I'm a very goofy sort of person in many ways.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

I believe you have to be willing to be misunderstood if you're going to innovate.

The reason we chose vertical landing as our recovery architecture is that vertical landing scales really well.

You know, we love stories and we love narrative; we love to get lost in an author's world.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

The strategic objective of New Shepard is to practice, and a lot of the subcomponents of New Shepard actually get directly reused on the second stage of New Glenn.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a lot of practice. One of the equilibria that we're at today with space launch is that we don't get to practice enough.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

Life's too short to hang out with people who aren't resourceful.