Jay Kristoff

There are plenty of genre-crossover books, films, and games out there, but to do the job well, you have to do more than just smoosh a couple of 'in' concepts together, and hey presto, instant millions.

With a far-future setting merging Chinese and American culture, 'Firefly' also saw high-tech futurism blended with the traditional Wild West.

You tend to find the best in yourself as an artist when you're challenged.