Amy Jo Martin

I've never isolated role models based on gender. I have more male role models due to the mere fact that I've done business with more of them and they're leaders within the verticals I work. Of those, Tony Hsieh, CEO of Zappos.com, is an entrepreneur and personal friend that I have a great deal of respect for.

I'm happier and a better person when I work out, especially if I work out outdoors.

There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.

We don't like what we don't know or understand. Parents don't like the thought of their kids embracing social media because they don't fully understand the benefits and dangers.

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.

While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media.

I was with Shaq at his home the day he retired. It was innovative for him to become the media and announce via social media that he was retiring.

Shaquille and I kind of joke we were the Christopher Columbus of social media. We're kind of out on a boat by ourselves going through these uncharted waters. But it's become more understood, embraced and accepted, and now it's pretty much expected by fans for athletes, leagues and teams to be there.

When choosing between two similar applicants, hiring managers are increasingly turning to social media outlets to supplement information they are unable to glean from applications or interviews.

Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.